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'The flexibility of the communication degree was a strong motivator for me choosing to study at QUT. Through selecting majors, minors and complementary study units, you can customise the communication degree to suit your interests and career goals.'
Customise your degree
'The flexibility of the communication degree was a strong motivator for me choosing to study at QUT. Through selecting majors, minors and complementary study units, you can customise the communication degree to suit your interests and career goals.'
Real-world experiences
'My favourite aspects of the course were the dedicated tutors and my Work Integrated Learning (WIL) experience. During my Work Integrated Learning (WIL) unit, I had the privilege of completing work experience at La Boite Theatre. The most valuable takeaway from this experience was acquiring real-life skills in a professional workplace. I had the opportunity to engage with clients, collaborate with team members from various departments, and contribute to administrative tasks. Overall, my WIL experience at La Boite Theatre enriched my skill set and provided valuable insights into working in a theatrical environment.'
Bachelor of Communication graduate
Expand your career options
'The Bachelor of Communication course has given me the opportunity to explore various communication subjects, expanding my career options. This program has prepared me for a future in social media management, digital media analytics, and multimedia design. The enriching content has not only developed my communication skills but has also provided me with valuable knowledge, making me feel confident to step into the workforce well-prepared.'
Bachelor of Communication graduate
Highlights
- Learn to respond to briefs and address client needs by conducting research, crafting consumer insight, designing campaigns and measuring results.
- Combine fundamental communication skills with the strategy of digital advertising.
- Master the essential skills of modern digital advertising, such as social media management, data analytics and digital optimisation.
- Take your skills into real-world settings, with both real cases and clients and the option of work placements while earning credit towards your degree.
Highlights
- Learn to respond to briefs and address client needs by conducting research, crafting consumer insight, designing campaigns and measuring results.
- Combine fundamental communication skills with the strategy of digital advertising.
- Master the essential skills of modern digital advertising, such as social media management, data analytics and digital optimisation.
- Take your skills into real-world settings, with both real cases and clients and the option of work placements while earning credit towards your degree.
Why choose this course?
Digital platforms have revolutionised advertising. There is more ability to create content tailor-made for certain demographics, facilitate ever-higher engagement with consumers, and improve measurement techniques. But brands need someone who understands how to optimise impactful messages for digital environments. This major combines creativity, audience-oriented thinking, social marketing, and problem solving to teach you how to leverage consumer insights, design effective campaigns, and measure results. There is a particular emphasis through the School of Communication on fundamental communication skills, social media management, and digital analytics.
Real-world learning
This course is taught by lecturers working in industry, at the forefront of research into digital advertising. You’ll lean on the expertise of those in the field, and work on real-world cases and clients through your coursework.
You’ll even have the opportunity to take your studies out into the world. With the options of international study and work integrated learning, your education can be put well into practice before you’ve graduated.
Visit the student and graduate blog to find out more about what it’s like to study communication and where a QUT degree can take you.
Explore this course
Digital advertising equips you with the skills you need to craft creative, compelling and targeted messages for diverse audiences.
Your communication subjects will help refine your verbal, writing and coordination skills that will be essential for high-impact advertising. From there, your digital advertising subjects will cover the latest in digital tools, strategies and analytics. You’ll learn how to create advertising, learn about consumers and media channels, study digital media analytics, and understand how consumers think, feel and behave.
You’ll then have the chance to bring these skill sets together in real-world work settings, with both industry clients providing real cases for assessment, or by undertaking work integrated learning.
Together, your skill set will be tailored to meet the needs of modern digital roles. No matter whether you plan on heading into digital copywriting, paid media strategy, search engine optimisation or a myriad of other roles in digital advertising, you’ll be ready to hit the ground running.
How to apply for the Bachelor of Communication
Entry for all four communication majors goes through one QTAC code.
Once in your degree, you'll be able to choose your first major (from either digital advertising, community and public relations, journalism, or media and communication industries) and round out your studies by selecting ether:
- a second major (either one of the alternative communication first major options, or any available second major option from across the university) OR
- complementary studies tailored for you, such a Work Integrated Learning internship allowing you to gain real-world work experience as part of your degree.
Digital advertising equips you with the skills you need to craft creative, compelling and targeted messages for diverse audiences.
Your communications subjects will help refine your verbal, writing and coordination skills that will be essential for high-impact advertising. From there, your digital advertising subjects will cover the latest in digital tools, strategies and analytics. You’ll learn how to create advertising, learn about consumers and media channels, study digital media analytics, and understand how consumers think, feel and behave.
You’ll then have the chance to bring these skillsets together in real-world work settings, with both industry clients providing real cases for assessment, or by undertaking work integrated learning.
Together, your skillset will be tailored to meet the needs of modern digital roles. No matter whether you plan on heading into digital copywriting, paid media strategy, search engine optimisation or a myriad of other roles in digital advertising, you’ll be ready to hit the ground running.
Double degrees
Take advantage of the rising demand for media and communication skills across all industries by combining this course with a second degree in -
- Business to take advantage of rising demand for the combination of digital management and analytical skills with business project and planning roles.
- Information technology to develop a career in web design, graphic design, web application development and more.
- Justice where digital media skills are a valuable addition for roles in law enforcement, government and private sector intelligence and security agencies.
- Law to apply your legal expertise to jobs in the communication industries.
- Science to effectively communicate scientific works with a strong understanding of the field.
Careers and outcomes
This degree offers you globally transferrable skills that apply across almost every industry and business. With well-rounded communications skills and a deep understanding of advertising strategy, you’ll be ready to take on roles within small and large businesses, not-for-profits and governments.
Possible careers
- Advertising coordinator
- Advertising planner
- Account manager
- Campaign manager
- Content creator
- Content strategist
- Copywriter
- Digital specialist
- Media buyer.
In order to complete this course you must complete a total of 288 credit points comprising:
- Six common units - 72 credit points
- A Communication major - 96 credit points from one of the following disciplines:
- Media and Communication Industries
- Journalism
- Digital Advertising
- Public Relations
- Complementary studies - 96 credit points chosen from:
- one 96 credit point second major (Communication second major or Uni-wide second major); OR
- two 48 credit point minors (Communication minor or Uni-wide minor); OR
- one 48 credit point minor and 48 credit points chosen from unit options (electives) (Creative Industries Work Integrated Learning Unit Options or Uni-wide unit option unit); OR
- 96 credit points chosen from unit options (electives) (Creative Industries Work Integrated Learning Unit Options or Uni-wide unit option unit)
- Four QUT You units - 24 credit points comprising 4 x 6 credit points units.
In order to complete this course you must complete a total of 288 credit points comprising:
- Six common units - 72 credit points
- A Communication major - 96 credit points from one of the following disciplines:
- Media and Communication Industries
- Journalism
- Digital Advertising
- Public Relations
- Complementary studies - 96 credit points chosen from:
- one 96 credit point second major (Communication second major or Uni-wide second major); OR
- two 48 credit point minors (Communication minor or Uni-wide minor); OR
- one 48 credit point minor and 48 credit points chosen from unit options (electives) (Creative Industries Work Integrated Learning Unit Options or Uni-wide unit option unit); OR
- 96 credit points chosen from unit options (electives) (Creative Industries Work Integrated Learning Unit Options or Uni-wide unit option unit)
- Four QUT You units - 24 credit points comprising 4 x 6 credit points units.
- ATAR/selection rank threshold
- 70.00
These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2024.
Don't have a ATAR/selection rank?
- Course code
- KC40
- QTAC code
- 421351
- CRICOS code
- 096577J
-
- Kelvin Grove
-
- Kelvin Grove
- 3 years full-time
- 6 years part-time
- 3 years full-time
- February and July
- February and July
Assumed knowledge
Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we strongly encourage you to undertake bridging studies to gain the knowledge:
- English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)
Year 12 early offer scheme
If you're a current Queensland Year 12 student, you may be eligible to receive an offer for this course on the last day of Queensland Year 12, before receiving your ATAR or selection rank.
Find out more about the QUT Year 12 Early Offer Scheme
Helping you to get into your course
If you don't think your ATAR or selection rank is high enough to get into this course, you can guarantee your entry with guaranteed advanced standing by upgrading through one the following programs which you can select as one of your QTAC preferences:
QUT College Diplomas
As a QUT College Diploma in Creative Industries, Entrepreneurship (creative industries pathway), or Esports (creative industries pathway) graduate you will automatically receive an offer to start the Bachelor of Communication within one week after completion of the diploma. You will also automatically receive up to 1.0 year (96 credit points) credit transfer and be able to complete the degree in 2 years as a full-time student (or equivalent part-time).
Find out more about the QUT College Diploma in Creative Industries
Find out more about the QUT College Diploma in Entrepreneurship
Offer guarantee
If you achieve an ATAR or selection rank of 70.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.
VET guarantee
If you have completed an AQF certificate IV, diploma or higher, and satisfy all other admission requirements, you are guaranteed an offer for this course.
Advanced standing
If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.
Deferment
You can defer your offer and postpone the start of your course for one year.
More about deferring your offer
Adjustments to your ATAR/selection rank
Any adjustments you receive to your ATAR or selection rank will be applied to this course.
Find out if you’re eligible for an adjustment to your ATAR or selection rank
Offers we made to school leavers in Semester 1, 2024
The figures listed in the tables below reflect the offers that were made to recent ATAR students. The entry thresholds box at the top of this page shows the lowest adjusted ATAR/selection rank required to receive an offer for all applicants for the most recent January QTAC offer round.
| Excluding adjustments | Including adjustments | |
|---|---|---|
| Highest ATAR/selection rank to receive an offer |
Selection rank
97.40
|
Selection rank
98.10
|
| Median ATAR/selection rank to receive an offer |
Selection rank
80.90
|
Selection rank
86.00
|
| Lowest ATAR/selection rank to receive an offer |
Selection rank
63.40
|
Selection rank
71.40
|
You can find out more about your fellow students’ backgrounds with this course’s student profile.
Other admission options
If you are of Aboriginal or Torres Strait Islander descent, you may be eligible for admission through our Centralised Assessment Selection Process (CASP).
Select the country where you completed your studies to see a guide to the grades you need to apply for this course.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
I completed secondary school in Australia
- ATAR/selection rank
- 70.00
Offer guarantee
If you completed secondary school in Australia and achieve an ATAR/selection rank of 70.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.
VET guarantee
If you have completed an AQF certificate IV, diploma or higher, and satisfy all other admission requirements, you are guaranteed an offer for this course.
Minimum English language requirements
Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.
Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, United States of America and Wales.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
We accept English language proficiency scores from the following tests undertaken in a secure test centre. Tests must be taken no more than 2 years prior to the QUT course commencement.
| English Test | Overall | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS Academic / IELTS One Skills Retake | 6.5 | 6 | 6 | 6 | 6 |
|
Cambridge English Score
You must share your results with QUT through the Candidate Results Online website. |
176 | 169 | 169 | 169 | 169 |
| PTE Academic | 58 | 50 | 50 | 50 | 50 |
| TOEFL iBT / Paper | 79 | 16 | 16 | 21 | 18 |
Don't have the English language score you need? We can help!
We offer English language programs to improve your English and help you gain entry to this course.
When you apply for this course, we will recommend which English course you should enrol in.
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2025 fees
2025: CSP $16,800 per year full-time (96 credit points)
2025 fees
2025: $37,200 per year full-time (96 credit points)
2024 fees
2024: CSP $16,000 per year full-time (96 credit points)
2024 fees
2024: $34,400 per year full-time (96 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
HECS-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.
You can apply for scholarships to help you with study and living costs.
QUT Excellence Scholarship (Academic)
QUT's premier offering for students with outstanding academic achievement.
- Scholarship eligibility
- Academic performance
QUT Real World International Scholarship
A scholarship to cover tuition fees, with eligibility based on your prior academic achievements.
- Scholarship eligibility
- Academic performance
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