Send me a PDF copyProgram overview
- Transform into a marketing leader by mastering the skills and knowledge required to guide teams in creating impactful marketing campaigns.
- Become skilful in a variety of marketing channels and tactics, such as social media, email marketing, content marketing, and SEO.
- Study contemporary issues in marketing, international marketing, survey research, product and service innovation, and strategic marketing management
- Gain expertise in a wide range of consumer behaviour concepts, models, and marketing trends.
- Develop digital competencies and in-demand transferable skills in leadership, project management, strategic and analytical thinking, and effective communication.
- Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
- Complete this 2-year program in 1.5 years if you have a bachelor’s degree in business or a related field. See entry requirements for details.
- QUT Business School has been ranked number 1 in Queensland and number 3 in Australia for postgraduate studies in AFR’s BOSS Best Business School 2023 rankings.
Program overview
- Transform into a marketing leader by mastering the skills and knowledge required to guide teams in creating impactful marketing campaigns.
- Become skilful in a variety of marketing channels and tactics, such as social media, email marketing, content marketing, and SEO.
- Study contemporary issues in marketing, international marketing, survey research, product and service innovation, and strategic marketing management
- Gain expertise in a wide range of consumer behaviour concepts, models, and marketing trends.
- Develop digital competencies and in-demand transferable skills in leadership, project management, strategic and analytical thinking, and effective communication.
- Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
- Complete this 2-year program in 1.5 years if you have a bachelor’s degree in business or a related field. See entry requirements for details.
- QUT Business School has been ranked number 1 in Queensland and number 3 in Australia for postgraduate studies in AFR’s BOSS Best Business School 2023 rankings.
Explore this course
Take your career to the next level and become a leader in marketing with QUT’s Master of Business (Marketing). Help businesses and organisations craft innovative and impactful marketing campaigns that captivate audiences, build brand awareness, and drive measurable results.
Whether you're a marketing professional looking to enhance and refine your skills, or you're interested in pursuing a career in the exciting and ever-evolving field of marketing, QUT's Master of Business (Marketing) can help you achieve your goals.
In this program, you will learn how to identify and capitalise on opportunities in domestic and international industries while mitigating threats.
You will also gain a comprehensive understanding of the latest concepts, strategies, and techniques of customer-centric marketing. These include value-based marketing, strategic marketing planning, consumer behaviour, segmenting and targeting markets, and marketing mix decisions.
Real-world learning is embedded in this course, and from your very first semester, you will meet and be taught by award-winning academics working in industry and prominent marketing professionals who guest lecture often in our units.
In the final capstone unit, you'll take your skills to the next level with a unique opportunity to collaborate independently and in teams on real-world client projects with one of our industry partners. This immersive experience will not only advance your knowledge and research skills but also provide you with valuable workplace experience, setting you up for success in your future marketing career
Flexible delivery
Units in this postgraduate program are delivered using a mix of face-to-face, online and blended learning technologies. All course materials are placed online including course lecture materials, practical session guides, readings and help guides.
International double masters program
Earn two internationally accredited masters degrees from across the globe, in as little as 18 months.
Complete part of your degree at Maastricht University’s School of Business and Economics, a premier business school in the Netherlands. Through cross-crediting of your course, you are able to get two full masters degrees from both institutions, and you may be able to complete them in same amount of time that it would take you to complete your QUT Master of Business Program.
For more information, visit international double degrees.
Careers and outcomes
Marketing professionals are involved in the promotion and/or sales of an organisation’s goods or services. This includes the marketing of existing product lines, the development of new products to fulfil consumer needs, or the development of new markets for new or existing products.
Marketing is a vital component of businesses in all industries, as well as in government and nonprofit organisations. This course can lead to strategic roles such as business development managers, brand or product managers, marketing consultants or marketing managers.
Possible careers
- Brand manager
- Chief marketing officer (cmo)
- Digital marketing manager
- Global marketing manager
- Market research analyst
- Marketing analytics manager
- Marketing director
- Social media manager
The Master of Business is designed in three blocks of study:
1. Foundation studies (48 credit points)
2. Discipline studies (96 credit points)
3. Complementary studies (48 credit points)
Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies.
Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7 point scale) will undertake 144 credit points of study in their course.
Complimentary studies units can be selected from units within other majors.
The enrolment program students will undertake will depend on their prior study:
• Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.
• Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.
Students will be able to access course progression advice from the Faculty of Business and Law Student Support.
The Master of Business is designed in three blocks of study:
1. Foundation studies (48 credit points)
2. Discipline studies (96 credit points)
3. Complementary studies (48 credit points)
Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies.
Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7 point scale) will undertake 144 credit points of study in their course.
Complimentary studies units can be selected from units within other majors.
The enrolment program students will undertake will depend on their prior study:
• Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.
• Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.
Students will be able to access course progression advice from the QUT Faculty of Business and Law Student Support.
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2025 fees
2025: Available from July
2025 fees
2025: Available from July
2024 fees
2024: $32,600 per year full-time (96 credit points)
2024 fees
2024: $36,800 per year full-time (96 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
FEE-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.
You can apply for scholarships to help you with study and living costs.
Laurie Cowled Indigenous Scholarship for Business Students
A scholarship for future and current Indigenous female students enrolled in undergraduate or postgraduate studies in business.
- Scholarship eligibility
- Indigenous Australian; Struggling financially; Women
QUT Real World International Scholarship
A scholarship to cover tuition fees, with eligibility based on your prior academic achievements.
- Scholarship eligibility
- Academic performance
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