Send me a PDF copyProgram overview
- Transform into a strategic storyteller who skilfully leads communication and tactics across all marketing channels.
- Study advertising, consumer behaviour, marketing, public relations and survey research.
- Master the art of crafting on-brand, strategically sound, and engaging high-quality content.
- Develop digital competencies and in-demand transferable skills in data analysis, content creation, social media management, impactful communication and project management.
- Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
- Complete this 2-year program in 1.5 years if you have a bachelor’s degree in business or a related field. See entry requirements for details.
Program overview
- Transform into a strategic storyteller who skilfully leads communication and tactics across all marketing channels.
- Study advertising, consumer behaviour, marketing, public relations and survey research.
- Master the art of crafting on-brand, strategically sound, and engaging high-quality content.
- Develop digital competencies and in-demand transferable skills in data analysis, content creation, social media management, impactful communication and project management.
- Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
- Complete this 2-year program in 1.5 years if you have a bachelor degree in business or a related field. See entry requirements for details.
Why choose this course?
Imagine creating a campaign where a captivating TV ad grabs attention, influencers and content creators share exclusive content on their social media accounts, and news outlets join the chorus with exclusive features. In the world of integrated marketing communication (IMC), you're the mastermind behind the scenes, coordinating different channels to build a strong brand identity that connects with your target audience.
At QUT, we are known for thinking outside of the box, pushing boundaries, and not accepting the ordinary, and this program is no different. Our award-winning academics and industry leaders, who bring valuable real-world experience to the classroom, will push you to think differently and challenge the status quo.
Explore this course
QUT's Master of Business (IMC) focuses on blending public relations, advertising, promotion, direct marketing, and personal selling strategically to build brand value and make promotional communications more effective with target audiences.
As part of this program, you'll acquire the skills to build lasting connections with your audience, boost brand reputation, and ultimately propel business success in today's customer-centric market. To achieve this, you'll delve into fundamental marketing concepts and theories, explore the complexities of the value creation process, and cover topics such as value-based marketing, strategic marketing planning, consumer behaviour, market segmentation and targeting, and marketing mix decisions.
You'll also gain a deeper understanding of market research and learn how it plays a pivotal role in guiding strategic business decisions. As a marketing expert in the making, this program will build your market intelligence skills to surpass competitors and achieve business goals. These include learning how to develop a research design that would enable data collection and analysis to address real-world management decision problems.
In your final capstone unit, you'll apply the knowledge and research skills you have acquired throughout your studies to a real-world issue. Working independently and collaboratively with fellow students, you'll engage with an industry partner to develop feasible business solutions to help solve their real-world problem or issue.
Flexible delivery
Units in this postgraduate program are delivered using a mix of face-to-face, online and blended learning technologies. All course materials are placed online including course lecture materials, practical session guides, readings and help guides.
International double masters program
Earn two internationally accredited masters degrees from across the globe, in as little as 18 months.
Complete part of your degree at Maastricht University’s School of Business and Economics, a premier business school in the Netherlands. Through cross-crediting of your course, you are able to get two full masters degrees from both institutions, and you may be able to complete them in same amount of time that it would take you to complete your QUT Master of Business Program.
For more information, visit international double degrees.
Careers and outcomes
QUT's Master of Business (IMC) opens the doors to diverse career opportunities across a variety of industries. With this degree, you'll have the knowledge and skills required to succeed in your preferred field, be it advertising, marketing, communications, public relations, government relations, or any other field. Take control of your future and become a leader in your industry, not just a participant in the conversation.
Possible careers
- Brand manager
- Content marketing manager
- Corporate affairs manager
- Digital marketing specialist
- Government relations officer
- Influencer marketing specialist
- Market research analyst
- Marketing manager
- Public relations consultant
- Social media manager
The Master of Business is designed in three blocks of study:
1. Foundation studies (48 credit points)
2. Discipline studies (96 credit points)
3. Complementary studies (48 credit points)
Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies.
Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7point scale) will undertake 144 credit points of study in their course.
The enrolment program students will undertake will depend on their prior study:
• Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.
• Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.
Students will be able to access course progression advice from the School of Advertising, Marketing and Public Relations.
The Master of Business is designed in three blocks of study:
1. Foundation studies (48 credit points)
2. Discipline studies (96 credit points)
3. Complementary studies (48 credit points)
Students with an undergraduate degree that is not in Business or a related field of study will undertake 192 credit points of study commencing with Foundation studies.
Students who have completed an undergraduate degree in Business or related field of study with a minimum GPA of 4 (on a 7 point scale) will undertake 144 credit points of study in their course.
The enrolment program students will undertake will depend on their prior study:
• Undergraduate degree in the same discipline as their chosen major: Students will commence their study in the Discipline studies block.
• Undergraduate Business degree in a different discipline to their chosen major: Students will commence their study in the Foundation studies block.
Students will be able to access course progression advice from the School of Advertising, Marketing and Public Relations.
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2025 fees
2025: $35,200 per year full-time (96 credit points)
2025 fees
2025: $39,700 per year full-time (96 credit points)
2024 fees
2024: $32,600 per year full-time (96 credit points)
2024 fees
2024: $36,800 per year full-time (96 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
FEE-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.
You can apply for scholarships to help you with study and living costs.
Laurie Cowled Indigenous Scholarship for Business Students
A scholarship for future and current Indigenous female students enrolled in undergraduate or postgraduate studies in business.
- Scholarship eligibility
- Indigenous Australian; Struggling financially; Women
QUT Real World International Scholarship
A scholarship to cover tuition fees, with eligibility based on your prior academic achievements.
- Scholarship eligibility
- Academic performance
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