Graduate Certificate in Business (Marketing)

Marketing is a business function that extends into all aspects of a business. It’s a dynamic and ongoing process that focuses on understanding the needs and wants of your target audience and crafting compelling strategies to engage, reach and convert them into loyal customers for your product or service.

If you're looking to pivot your career, gain specialised knowledge and build skills in marketing, consider studying QUT’s Graduate Certificate in Business (Marketing).

Taught by industry leaders and award-winning academics, our program is designed to equip you with the knowledge, skills, and expertise to excel in the competitive world of marketing.

In this program, you will learn how to identify and capitalise on opportunities in domestic and international industries while mitigating threats.

You will also develop a comprehensive understanding of the latest marketing strategies, techniques and tactics needed to design and execute effective marketing campaigns that build brand awareness, drive engagement, and help achieve your marketing goals.

If you want to expand your real-world marketing knowledge and skills, you can further your studies with our Master of Business.

Business advantage

The QUT Business School’s Business Advantage program is a free program offered to all business students. It can help you develop skills through interaction, discussion, cooperation and debate with other students, business, government, education and community leaders. The program includes: guest presentations from inspiring industry, community and university leaders; sessions focused on specific social and professional skills; challenging interaction aimed at developing skills through new experiences; and provides a certificate of completion for students to include in their resume or portfolio. Not only does this program offer you excellent networking opportunities, but also the opportunity to gain highly relevant experiences and skills that you can apply throughout your career.

Careers and outcomes

Marketing is a growing industry that plays a crucial role in the success of businesses across all sectors, as well as government and nonprofit organisations. This program will give you the knowledge, skills, and expertise to advance your career and confidently step into a senior strategic marketing role.