Send me a PDF copyProgram overview
- Become a strategic storyteller and learn how to employ effective communication strategies and tactics across all marketing channels.
- Study advertising, consumer behaviour, marketing, public relations and survey research.
- Develop digital competencies and in-demand transferable skills in data analysis, content creation, social media management, impactful communication and project management.
- Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
- Extend your studies by continuing into a Master of Business once you’ve completed your graduate certificate.
- Study online or on campus for six months full-time or one year part-time.
Program overview
- Become a strategic storyteller and learn how to employ effective communication strategies and tactics across all marketing channels.
- Study advertising, consumer behaviour, marketing, public relations and survey research.
- Develop digital competencies and in-demand transferable skills in data analysis, content creation, social media management, impactful communication and project management.
- Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
- Extend your studies by continuing into a Master of Business once you’ve completed your graduate certificate.
- Study online or on campus for six months full-time.
Why choose this course?
Do you have a passion for crafting compelling brand stories? Integrated marketing communication (IMC) lets you seamlessly share your message cohesively across all marketing channels.
If you're interested in advertising, promotions, or communications and want to delve into the world of IMC without taking the full masters plunge, QUT's Graduate Certificate in Business (IMC) is the perfect stepping stone for you.
Explore this course
In a world where everything is digital and a one-size-fits-all marketing approach is outdated, this program challenges you to be innovative and think differently.
As part of this program, you'll acquire the skills to build lasting connections with your audience, boost brand reputation, and ultimately propel business success in today's customer-centric market. To achieve this, you'll delve into fundamental marketing concepts and theories, explore the complexities of the value creation process, and cover topics such as value-based marketing, strategic marketing planning, consumer behaviour, market segmentation and targeting, and marketing mix decisions.
You'll also gain a deep understanding of business intelligence and learn about the methods and technologies used by enterprises to research business problems and create effective strategies. Through hands-on learning opportunities, you'll develop skills to collect and analyse data about the business environment, including external factors such as consumers and competitors, as well as internal processes. By generating insights, you will help businesses create value through innovation, product development, and process improvement.
Flexible delivery
Units in this postgraduate program are delivered using a mix of face-to-face, online and blended learning technologies. All course materials are placed online including course lecture materials, practical session guides, readings and help guides.
Careers and outcomes
If you're looking to pivot your career and gain specialised knowledge in integrated marketing communication, QUT's Graduate Certificate in Business (IMC) is a great option. Upon graduation, you'll possess the essential skills and knowledge to make strategic decisions in planning, researching, and crafting IMC campaigns and programs that address genuine business needs.
This Graduate Certificate in Business (IMC) opens doors to diverse career opportunities across a variety of industries.
Possible careers
- Brand manager
- Content marketing manager
- Corporate affairs manager
- Digital marketing specialist
- Government relations officer
- Influencer marketing specialist
- Market research analyst
- Marketing manager
- Public relations consultant
- Social media manager
Students are required to complete 48 credit points (4 units). The course can be undertaken either full-time (1 semester) or part-time (2 semesters).
Students are required to complete 48 credit points (4 units) in one semester (full-time study).
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2025 fees
2025: $17,700 per year full-time (48 credit points)
2025 fees
2025: $19,800 per Course (48 credit points)
2024 fees
2024: $16,300 per course (48 credit points)
2024 fees
2024: $18,400 per course (48 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
FEE-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a FEE-HELP loan.
You can apply for scholarships to help you with study and living costs.
QUT Real World International Scholarship
A scholarship to cover tuition fees, with eligibility based on your prior academic achievements.
- Scholarship eligibility
- Academic performance
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