Send me a PDF copyReal-world ready
'QUT was always my first choice, I liked how the degrees were focused on gaining the practical skills and work experience needed to succeed. I specialised in PR and communications but the degree also introduced me to all of the business majors, meaning I was exposed to areas such as accounting and statistics. This meant I graduated with knowledge of all the different business requirements in companies large and small.'
Founder and Creative Director of I Love Linen, Bachelor of Business graduate
Career success
'QUT’s real-world perspective laid the foundation for my career, equipping me with the skills and knowledge to thrive. Before I’d even graduated, I secured my first job at Brisbane's top agency. After working in a couple of Brisbane agencies, I realised my dream of moving overseas, first to an agency in San Francisco where I got to work on a global campaign with Xbox, Lucasfilm, EA and Respawn Entertainment for the Jedi: Fallen Order release. From there, I landed my current role as brand partnerships manager at TikTok in New York City where I still work with Xbox, and other partners such as Microsoft and LinkedIn, to help them drive campaign excellence on the platform.'
Brand partnerships manager at TikTok
Bachelor of Business (Advertising and Marketing) graduate
Real-world experience
'QUT’s real world positioning is not simply a tagline but something the university delivers on. Their industry mentorship program kick-started my career by connecting me with a senior media professional. This contact led to my first opportunity in the industry as a media assistant at an agency I had dreamt of working at after seeing their building nearly every day when travelling between the Gardens Point and Kelvin Grove campuses.'
Managing Director at OMD Australia, Bachelor of Business (Marketing and Advertising)/Bachelor of Creative Industries graduate
Real-world learning with the Australian Grand Prix Corporation
As part of the final year Bachelor of Business capstone unit, QUT Business School students had the ultimate opportunity to tackle a real-world problem for the Australian Grand Prix Corporation (AGPC). Responsible for delivering two of Australia’s most iconic motorsport events - the Formula 1 Australian Grand Prix and the Australian Motorcycle Grand Prix (MotoGP) - the AGPC asked more than 600 final-year business students to think big and devise innovative strategies to attract more international visitors to these sell-out spectacles. The top three performing teams were flown down to Melbourne to pitch their solutions directly to AGPC’s C-Suite and stakeholders from Tourism Victoria.
Real-world ready
'QUT was always my first choice, I liked how the degrees were focused on gaining the practical skills and work experience needed to succeed. I specialised in PR and communications but the degree also introduced me to all of the business majors, meaning I was exposed to areas such as accounting and statistics. This meant I graduated with knowledge of all the different business requirements in companies large and small.'
Founder and Creative Director of I Love Linen, Bachelor of Business graduate
Career success
'QUT’s real-world perspective laid the foundation for my career, equipping me with the skills and knowledge to thrive. Before I’d even graduated, I secured my first job at Brisbane's top agency. After working in a couple of Brisbane agencies, I realised my dream of moving overseas, first to an agency in San Francisco where I got to work on a global campaign with Xbox, Lucasfilm, EA and Respawn Entertainment for the Jedi: Fallen Order release. From there, I landed my current role as brand partnerships manager at TikTok in New York City where I still work with Xbox, and other partners such as Microsoft and LinkedIn, to help them drive campaign excellence on the platform.'
Brand partnerships manager at TikTok
Bachelor of Business (Advertising and Marketing) graduate
Real-world experience
'QUT’s real world positioning is not simply a tagline but something the university delivers on. Their industry mentorship program kick-started my career by connecting me with a senior media professional. This contact led to my first opportunity in the industry as a media assistant at an agency I had dreamt of working at after seeing their building nearly every day when travelling between the Gardens Point and Kelvin Grove campuses.'
Managing Director at OMD Australia, Bachelor of Business (Marketing and Advertising)/Bachelor of Creative Industries graduate
Real-world learning with the Australian Grand Prix Corporation
As part of the final year Bachelor of Business capstone unit, QUT Business School students had the ultimate opportunity to tackle a real-world problem for the Australian Grand Prix Corporation (AGPC). Responsible for delivering two of Australia’s most iconic motorsport events - the Formula 1 Australian Grand Prix and the Australian Motorcycle Grand Prix (MotoGP) - the AGPC asked more than 600 final-year business students to think big and devise innovative strategies to attract more international visitors to these sell-out spectacles. The top three performing teams were flown down to Melbourne to pitch their solutions directly to AGPC’s C-Suite and stakeholders from Tourism Victoria.
Highlights
- Prepare for a dynamic career in strategic advertising and public relations.
- Become a strategic and creative advertising and public relations professional, ready to excel in an increasingly digital and interconnected business world.
- Learn to plan campaigns, manage brand reputation, mitigate risks and crises, and advise organisational leaders in a fast-paced, digital-first world.
- Develop in-demand transferable skills in analytical thinking, decision-making, communication and problem-solving.
Highlights
- Prepare for a dynamic career in strategic advertising and public relations.
- Become a strategic and creative advertising and public relations professional, ready to excel in an increasingly digital and interconnected business world.
- Learn to plan campaigns, manage brand reputation, mitigate risks and crises, and advise organisational leaders in a fast-paced, digital-first world.
- Develop in-demand transferable skills in analytical thinking, decision-making, communication and problem-solving.
Explore this course
Become a strategic advertising and public relations professional, equipped to communicate innovative products and services, business transformations, crisis responses and key organisational decisions to diverse audiences - including consumers, employees, shareholders and the broader community.
Through core business units, you'll develop a strong foundation in critical thinking, problem-solving, teamwork, business ethics and professional communication - skills that are in high demand.
Your major will focus on the strategic and creative aspects of advertising and public relations. You will:
- learn to see the bigger picture - identify opportunities, risks and trends, while considering the interests of key stakeholders
- explore how to align advertising and public relations strategies with organisational values and goals, and provide strategic advice to organisational leaders
- master the art of clear, engaging messaging across platforms. Learn to communicate complex messages, tailor communications to different audiences and channels, and plan and evaluate advertising and public relations campaigns
- gain hands-on experience using digital tools, including Gen-AI, to create content that connects with diverse audiences
- explore how to manage intangible assets like brand identity and organisational culture. You'll learn how to communicate a brand consistently, effectively communicate with employees and shape an organisation's culture through communication
- learn how to identify stakeholder needs, develop stakeholder engagement strategies and build powerful relationships
- understand what drives people and how to reach them. You'll use data and apply theory to real-world situations to design communication strategies that make an impact
- develop the skills to manage risks, mitigate against misinformation and disinformation, adapt and respond to crises, and protect organisational reputation.
You can further personalise your studies through a second major to broaden your expertise, a minor to gain focused knowledge in a niche area, or electives to explore your diverse interests.
Real-world learning
From your very first semester, you'll engage in practical, real‑world learning experiences with our industry and community partners, ensuring you graduate with a portfolio showcasing your first‑hand business expertise.
You'll take part in activities that mirror authentic business environments such as pitching to real companies, analysing live cases and tackling current business challenges. Work Integrated Learning (WIL) projects are embedded into your units allowing you to work on a current challenge or opportunity one of our industry partners is facing.
In addition, our WIL program offers internship opportunities with leading organisations, helping you build valuable professional networks and gain practical industry experience.
Careers and outcomes
Graduate ready to excel in a wide range of diverse roles across strategic communication, advertising and public relations. You'll be equipped to work in full-service agencies, media organisations, corporate communication and marketing teams, non-profit organisations, government departments or even launch your own venture.
Possible careers
- Account executive
- Brand consultant
- Chief communications officer
- Copywriter
- Creative director
- Digital marketing specialist
- Internal communication specialist
- Marketing communications specialist
- Media adviser
- Media planner / buyer
- Press secretary
- Publicist
- Stakeholder engagement manager
- ATAR/selection rank threshold
- 70.00
These thresholds are the lowest adjusted scores to which QUT made an offer in Semester 1, 2026.
Don't have a ATAR/selection rank?
- Course code
- BS05
- QTAC code
- 413021
- CRICOS code
- 003491G
-
- Online
- Gardens Point
-
- Gardens Point
- 3 years full-time
- 6 years part-time
- 3 years full-time
- February and July
- February, July and November
Assumed knowledge
Before you start this course, we assume you have sound knowledge of the subject/s listed below. If you don't have the subject knowledge, you can still apply for the course but we strongly encourage you to undertake bridging studies to gain the knowledge:
- English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)
Year 12 early offer scheme
If you're a current Queensland Year 12 student, you may be eligible to receive an offer for this course on the last day of Queensland Year 12, before receiving your ATAR or selection rank.
Find out more about the QUT Year 12 Early Offer Scheme
Helping you to get into your course
If you don't think your ATAR or selection rank is high enough to get into this course, you can guarantee your entry with guaranteed advanced standing by upgrading through one the following programs which you can select as one of your QTAC preferences:
QUT College Diplomas
As a QUT College Diploma in Business, Entrepreneurship (business pathway), or Esports (business pathway) graduate you will automatically receive an offer to start the Bachelor of Business within one week after completion of the diploma. You will also automatically receive up to 1 year (96 credit points) credit transfer and be able to complete the degree in 2 years as a full-time student (or equivalent part-time).
Find out more about the QUT College Diploma in Business
Find out more about the QUT College Diploma in Entrepreneurship
Find out more about the QUT College Diploma in Esports
Dual TAFE-Qld Greater Brisbane/QUT award
If you enrol via a QTAC offer in a Diploma of Business/Diploma of Leadership and Management dual TAFE-Qld Brisbane/QUT award or a Diploma of Business/Diploma of Marketing and Communication dual TAFE-Qld Brisbane/QUT award you will automatically receive a QUT conditional offer in June (semester 1 QTAC offer) or October (semester 2 QTAC offer) after your enrolment at TAFE-Qld Greater Brisbane is confirmed.
Upon completion of the TAFE-Qld diploma you will be able to enrol at QUT. You will also automatically receive 1 year (96 credit points) credit transfer and be able to complete the degree in 2 years as a full-time student (or equivalent part-time). More details will be provided in your QUT conditional offer letter.
Offer guarantee
If you achieve an ATAR or selection rank of 70.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course in the Semester 1 offer rounds, up to the main offer round in mid-January.
VET guarantee
If you have completed an AQF certificate IV, diploma or higher, and satisfy all other admission requirements, you are guaranteed an offer for this course in the Semester 1 offer rounds.
Advanced standing
If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.
Deferment
You can defer your offer and postpone the start of your course for one year.
More about deferring your offer
Adjustments to your ATAR/selection rank
Any adjustments you receive to your ATAR or selection rank will be applied to this course.
Find out if you’re eligible for an adjustment to your ATAR or selection rank
Offers we made to school leavers in Semester 1, 2025
The figures listed in the tables below reflect the offers that were made to recent ATAR students. The entry thresholds box at the top of this page shows the lowest adjusted ATAR/selection rank required to receive an offer for all applicants for the most recent January QTAC offer round.
| Excluding adjustments | Including adjustments | |
|---|---|---|
| Highest ATAR/selection rank to receive an offer |
Selection rank
97.60
|
Selection rank
99.95
|
| Median ATAR/selection rank to receive an offer |
Selection rank
77.30
|
Selection rank
79.00
|
| Lowest ATAR/selection rank to receive an offer |
Selection rank
65.10
|
Selection rank
70.00
|
You can find out more about your fellow students’ backgrounds with this course’s student profile.
Other admission options
If you are of Aboriginal or Torres Strait Islander descent, you may be eligible for admission through our Centralised Assessment Selection Process (CASP).
Select the country where you completed your studies to see a guide to the grades you need to apply for this course.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
I completed secondary school in Australia
- ATAR/selection rank
- 70.00
Offer guarantee
If you completed secondary school in Australia and achieve an ATAR/selection rank of 70.00 or higher (including any adjustments) and satisfy all other admission requirements, you are guaranteed an offer for this course.
VET guarantee
If you have completed an AQF certificate IV, diploma or higher, and satisfy all other admission requirements, you are guaranteed an offer for this course.
Minimum English language requirements
Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.
Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, United States of America and Wales.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
We accept English language proficiency scores from the following tests undertaken in a secure test centre. Tests must be taken no more than 2 years prior to the QUT course commencement.
| English Test | Overall | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS Academic / One Skill Retake | 6.5 | 6 | 6 | 6 | 6 |
|
Cambridge C1 Advanced
You must share your results with QUT through the Candidate Results Online website. |
176 | 169 | 169 | 169 | 169 |
| PTE Academic | 58 | 50 | 50 | 50 | 50 |
| TOEFL iBT Australia Test (120 scale) | 79 | 16 | 16 | 21 | 18 |
Don't have the English language score you need? We can help!
We offer English language programs to improve your English and help you gain entry to this course.
When you apply for this course, we will recommend which English course you should enrol in.
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2027 fees
2027: Fee available from October
2027 fees
2027: Fee available from July
2026 fees
2026: CSP $17,400 per year full-time (96 credit points)
2026 fees
2026: $45,000 per year full-time (96 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
HECS-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.
You can apply for scholarships to help you with study and living costs.
International Merit Scholarship
A high achievement scholarship for future international undergraduate and postgraduate students.
- Scholarship eligibility
- Academic performance
International Talent Scholarship
A new scholarship for 2026 that covers tuition fees, with eligibility based on your prior academic achievements.
- Scholarship eligibility
- Academic performance
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