Send me a PDF copyHighlights
- Learn how to manage communication around issues and crises, engage with stakeholders, communicate effectively with different audiences, counter misinformation, address distrust, improve reputation, and drive positive social impact.
- Gain skills in conducting meaningful research to help inform the recommendations you make and the decisions you reach.
- Develop digital competencies and in-demand transferable skills in analytical thinking, decision-making, communication and problem-solving.
- Master the art of communication and learn how to write and share well-crafted and compelling messages.
- Work with real-world clients to develop a portfolio of work to show potential employers.
- Gain practical experience working with consultancies, government, corporate settings, and/or community groups through QUT's Work Integrated Learning (WIL) program.
- Graduate with an accreditation from the Public Relations Institute of Australia and receive free student membership while you study at QUT.
Highlights
- Learn how to manage communication around issues and crises, engage with stakeholders, communicate effectively with different audiences, counter misinformation, address distrust, improve reputation, and drive positive social impact.
- Gain skills in conducting meaningful research to help inform the recommendations you make and the decisions you reach.
- Develop digital competencies and in-demand transferable skills in analytical thinking, decision-making, communication and problem-solving.
- Master the art of communication and learn how to write and share well-crafted and compelling messages.
- Work with real-world clients to develop a portfolio of work to show potential employers.
- Gain practical experience working with consultancies, government, corporate settings, and/or community groups through QUT's Work Integrated Learning (WIL) program.
- Graduate with an accreditation from the Public Relations Institute of Australia and receive free student membership while you study at QUT.
Explore this course
Public relations has evolved substantially over the past few years, but its main objective has remained the same: to foster good relations with key organisational stakeholders and protect, repair, and maintain organisational reputations.
If you're looking to become a public relations expert with industry-ready skills and the experience that employers are looking for, consider studying QUT's public relations major.
What makes QUT's public relations major different is our close relationship with industry. Throughout this course, you will not only be taught by leading, internationally renowned public relations academics and researchers; but you will also work with industry clients to solve real-world problems; and gain valuable practical experience with consultancies, government, corporate settings, and/or community groups.
Our public relations course is co-designed with national and international industry experts to ensure you learn industry-relevant and up-to-date information and practices.
This course will teach you traditional PR skills such as crisis communication management and stakeholder engagement, as well as in-demand skills for the modern PR practitioner including knowing how to counter misinformation and address distrust.
Excellent and effective communication is vital in public relations, and with the help of our world-class academics and industry experts, you will graduate with strong skills in communication, as well as analytical thinking, decision-making, and problem-solving.
Technology has rapidly transformed the global communication landscape, and in today's world, there are more channels than ever before to communicate and engage on. As part of this course, you will learn how to monitor your client's operating environment, use social media platforms to gather information, reach different audiences, and write well-crafted messages tailored to each channel’s nuances.
Finally, our public relations course prepares you for the real world, and at the end of this course, you will graduate with accreditation from the Public Relations Institute of Australia and a portfolio of work to demonstrate your skills and potential to employers.
Careers and outcomes
Public relations practitioners play a vital role in developing and implementing the communication that supports an organisation’s reputation and its relationships with stakeholders. The relevance of QUT’s public relations course to real world needs means our graduates are in continuous high demand both nationally and internationally.
Graduates of this course will enter a profession with an established network of QUT graduates working around the world in community relations, stakeholder engagement, government relations, corporate communication, media and communications, digital media, financial and investor relations, fundraising, and media and publicity.
Professional recognition
This course meets current industry standards and is accredited by the industry’s peak professional body, the Public Relations Institute of Australia. QUT maintains strong links with this body and several staff members have held executive positions.
Possible careers
- Brand communication coordinator
- Digital experience coordinator
- Marketing communications specialist
- Media adviser
- Press secretary
- Public affairs manager
- Public relations officer/consultant
- Publicist
- Stakeholder engagement adviser
- Stakeholder engagement manager
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2025 fees
2025: CSP $17,300 per year full-time (96 credit points)
2025 fees
2025: $35,800 per year full-time (96 credit points)
2024 fees
2024: CSP $16,300 per year full-time (96 credit points)
2024 fees
2024: $33,700 per year full-time (96 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
HECS-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.
You can apply for scholarships to help you with study and living costs.
QUT Excellence Scholarship (Academic)
QUT's premier offering for students with outstanding academic achievement.
- Scholarship eligibility
- Academic performance
Faculty of Business and Law Excellence Scholarship
A scholarship for future undergraduate students who want to study business, property economics or law.
- Scholarship eligibility
- Academic performance
Laurie Cowled Indigenous Scholarship for Business Students
A scholarship for future and current Indigenous female students enrolled in undergraduate or postgraduate studies in business.
- Scholarship eligibility
- Indigenous Australian; Struggling financially; Women
QUT Elite Sport Scholarship
QUT's premier offering for students with outstanding sporting achievement.
- Scholarship eligibility
- Sporting excellence
QUT Budding Entrepreneur Scholarship
A scholarship for innovative individuals who are engaged in their passion for entrepreneurial action.
- Scholarship eligibility
QUT Real World International Scholarship
A scholarship to cover tuition fees, with eligibility based on your prior academic achievements.
- Scholarship eligibility
- Academic performance
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