Send me a PDF copyIn this course you will
- Learn how to craft and execute effective traditional and digital marketing campaigns that captivate your audience, increase brand awareness, and achieve your marketing goals.
- Develop digital competencies and in-demand transferable skills in strategic thinking and planning, verbal and written communication, data analysis and interpretation, and project management.
- Gain expertise in a wide range of consumer behaviour concepts, models, and marketing trends.
- Kickstart your marketing career with professional work placements at top marketing organisations and graduate with a prestigious network of industry connections that will open doors to endless opportunities in your field.
In this course you will
- Learn how to craft and execute effective traditional and digital marketing campaigns that captivate your audience, increase brand awareness, and achieve your marketing goals.
- Develop digital competencies and in-demand transferable skills in strategic thinking and planning, verbal and written communication, data analysis and interpretation, and project management.
- Gain expertise in a wide range of consumer behaviour concepts, models, and marketing trends.
- Kickstart your marketing career with professional work placements at top marketing organisations and graduate with a prestigious network of industry connections that will open doors to endless opportunities in your field.
Great marketing campaigns create demand, generate value and drive business growth. Successful companies like Google, Apple and Coca-Cola all have one thing in common—a great marketing strategy. To stay in front of competitors and the minds of customers, they rely heavily on data-driven, strategic marketing initiatives.
In this course, you will learn how to create successful traditional and digital marketing campaigns to drive engagement, build brand recognition and achieve your marketing goals.
From old-school channels like newspapers, radio, and television to newer channels like podcasting, social media, and blogs, QUT's marketing major will show you how to navigate the traditional landscape and optimise the digital environment.
You’ll also learn the latest marketing tools, strategies, and technologies. These include search engine optimisation (SEO), search engine marketing (SEM), customer relationship management (CRM), brand storytelling, social media marketing, consumer behaviour, and integrated communications.
Throughout this course, you'll have the opportunity to engage with leading industry professionals inside and outside the classroom.
Real-world learning is embedded in this course, and from your very first semester, you will meet and be taught by award-winning academics working in industry and prominent marketing professionals who guest lecture often in our units.
As part of our Work Integrated Learning (WIL) program, you'll also have the opportunity to complete professional work placements in consultancies, corporate settings, government, and community groups. This will allow you to build on what you've studied in class while also helping you develop the transferable skills and essential work experience, you’ll need to enter the workforce confidently.
Careers and outcomes
QUT’s marketing major delivers transferable skills that graduates can apply across a range of industries and organisations. There is growing employer demand for marketing graduates that are digital natives, who are versed in data analytics, and who are creative and critical thinkers.
Marketing graduates work in a variety of fields. The following list shows some of the most common career paths.
Possible careers
- Campaign manager
- Chief marketing officer (cmo)
- Content marketing manager
- Digital marketing manager
- Government officer
- Marketing analytics manager
- Marketing director
- Product/ brand manager
- Social media manager
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2025 fees
2025: CSP $17,300 per year full-time (96 credit points)
2025 fees
2025: $36,400 per year full-time (96 credit points)
2024 fees
2024: CSP $16,300 per year full-time (96 credit points)
2024 fees
2024: $33,700 per year full-time (96 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
HECS-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.
You can apply for scholarships to help you with study and living costs.
Corporate Partners in Excellence (CPIE) Scholarship - commencing students
A scholarship for future undergraduate students in business, seeking a competitive edge to launch their career.
- Scholarship eligibility
- Academic performance
QUT Excellence Scholarship (Academic)
QUT's premier offering for students with outstanding academic achievement.
- Scholarship eligibility
- Academic performance
Faculty of Business and Law Excellence Scholarship
A scholarship for future undergraduate students who want to study business, property economics or law.
- Scholarship eligibility
- Academic performance
Laurie Cowled Indigenous Scholarship for Business Students
A scholarship for future and current Indigenous female students enrolled in undergraduate or postgraduate studies in business.
- Scholarship eligibility
- Indigenous Australian; Struggling financially; Women
Equity scholarships scheme
A scholarship for low-income students studying in any faculty.
- Scholarship eligibility
- Struggling financially
QUT Elite Sport Scholarship
QUT's premier offering for students with outstanding sporting achievement.
- Scholarship eligibility
- Sporting excellence
International Merit Scholarship
A high achievement scholarship for future international undergraduate and postgraduate students.
- Scholarship eligibility
- Academic performance
QUT Budding Entrepreneur Scholarship
A scholarship for innovative individuals who are engaged in their passion for entrepreneurial action.
- Scholarship eligibility
QUT Real World International Scholarship
A scholarship to cover tuition fees, with eligibility based on your prior academic achievements.
- Scholarship eligibility
- Academic performance