Send me a PDF copyHighlights
- Study dynamic and contemporary issues in strategic advertising and public relations
- Work with a supervisor to integrate what you’ve learnt in your degree to complete a thesis in your field of study.
- Complete in 2 semesters full-time or 4 semesters part-time.
Highlights
- Study dynamic and contemporary issues in strategic advertising and public relations
- Work with a supervisor to integrate what you’ve learnt in your degree to complete a thesis in your field of study.
- Complete in 2 semesters full-time or 4 semesters part-time.
Explore this course
The Bachelor of Business (Honours) provides high-achieving undergraduate students with analytical, theoretical and empirical skills that differentiate them from other graduates. An honours degree signals to potential employers that you are someone with exceptional ability, motivation and commitment to your field. It gives you the chance to integrate the practical and conceptual knowledge gained through your degree.
As an honours graduate, you can clearly demonstrate an ability to undertake rigorous independent research.
Possible careers
- Account executive
- Brand consultant
- Chief communications officer
- Copywriter
- Creative director
- Digital marketing specialist
- Internal communication specialist
- Media adviser
- Media planner / buyer
- Press secretary
- Publicist
- Stakeholder engagement manager
- Course code
- BS63
- CRICOS code
- 009038B
-
- Gardens Point
-
- Gardens Point
- 1 years full-time
- 2 years part-time
- 1 years full-time
- February and July
- February and July
Entry requirements
You must have a recognised bachelor degree or masters by coursework with at least a major in advertising and/or public relations with a minimum grade point average of 5.00 (on QUT's 7-point scale), completed within the last 2 years, plus:
- Suitable honours topic
- Proposed honours supervisor
If you do not meet the grade point average requirement but you have:
- Excelled in the final semesters of your degree; or
- Completed a double degree and excelled in the business or commerce part of your double degree
you are encouraged to apply.
Places are subject to supervisor availability, infrastructure, and other required resources.
Advanced standing
If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.
Offers we made to school leavers in Semester 1, 2025
This course is not open to current year 12 students. This course is open to graduates with a relevant completed degree with a suitable grade point average and honours topic. Thus no offers were made on the basis of ATAR.
You can find out more about your fellow students’ backgrounds with this course’s student profile.
Minimum academic requirements
Entry requirements
A recognised bachelor degree or masters by coursework with at least a major in advertising and/or public relations with a minimum grade point average of 5.00 (on QUT's 7-point scale), completed within the last 2 years, plus:
- Suitable honours topic
- Proposed honours supervisor
If you do not meet the grade point average requirement but you have:
- Excelled in the final semesters of your degree; or
- Completed a double degree and excelled in the business or commerce part of your double degree
you are encouraged to apply.
Places are subject to supervisor availability, infrastructure, and other required resources.
Minimum English language requirements
Select the country where you completed your studies to see a guide on meeting QUT’s English language requirements.
Your scores and prior qualifications in English-speaking countries are considered. Approved English-speaking countries are Australia, Canada, England, Ireland, New Zealand, Scotland, United States of America and Wales.
If your country or qualification is not listed, you can still apply for this course and we will assess your eligibility.
We accept English language proficiency scores from the following tests undertaken in a secure test centre. Tests must be taken no more than 2 years prior to the QUT course commencement.
| English Test | Overall | Listening | Reading | Writing | Speaking |
|---|---|---|---|---|---|
| IELTS Academic / One Skill Retake | 6.5 | 6 | 6 | 6 | 6 |
|
Cambridge C1 Advanced
You must share your results with QUT through the Candidate Results Online website. |
176 | 169 | 169 | 169 | 169 |
| PTE Academic | 58 | 50 | 50 | 50 | 50 |
| TOEFL iBT Australia Test (120 scale) | 79 | 16 | 16 | 21 | 18 |
Don't have the English language score you need? We can help!
We offer English language programs to improve your English and help you gain entry to this course.
When you apply for this course, we will recommend which English course you should enrol in.
Applying for this course
Applying for this course
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2027 fees
2027: Fee available from October
2027 fees
2027: Fee available from July
2026 fees
2026: CSP $17,400 per year full-time (96 credit points)
2026 fees
2026: $49,400 per year full-time (96 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
HECS-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.
You can apply for scholarships to help you with study and living costs.
International Merit Scholarship
A high achievement scholarship for future international undergraduate and postgraduate students.
- Scholarship eligibility
- Academic performance
International Talent Scholarship
A new scholarship for 2026 that covers tuition fees, with eligibility based on your prior academic achievements.
- Scholarship eligibility
- Academic performance
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