Send me a PDF copyIn this course you will
- Combine creativity and analytical thinking to develop impactful advertising strategies that connect with customers and solve client problems.
- Develop digital competencies and in-demand transferable skills in copywriting, research, effective communication, problem solving, teamwork, networking.
- Gain expertise in advertising, digital skills, copywriting, media planning, advertising management, planning and developing campaigns.
- Learn firsthand from award-winning academics and advertising professionals working in the field.
- Build your professional network with networking events, work integrated learning opportunities, guest lecturers and student conferences.
In this course you will
- Combine creativity and analytical thinking to develop impactful advertising strategies that connect with customers and solve client problems.
- Develop digital competencies and in-demand transferable skills in copywriting, research, effective communication, problem solving, teamwork, networking.
- Gain expertise in advertising, digital skills, copywriting, media planning, advertising management, planning and developing campaigns.
- Learn firsthand from award-winning academics and advertising professionals working in the field.
- Build your professional network with networking events, work integrated learning opportunities, guest lecturers and student conferences.
Explore this course
Advertising is everywhere you turn, whether you're browsing social media, using search engines like Google, streaming your favourite shows, driving past billboards, or even tuning into podcasts. Advertising promotes products and services, generates awareness, attracts customers, boosts sales, and have the capability of creating a lasting impact. If you possess a creative spirit, an analytical mind, a desire to harness technology and a flair for out-of-the-box ideas, consider a career in advertising.
In this course, you will develop a comprehensive understanding of the fundamental advertising principles and strategies. You will learn how to optimise the digital environment, navigate widely used platforms, and effectively apply branding and marketing communication techniques. Moreover, you’ll explore the fundamentals of consumer behaviour, market research, and ethical marketing considerations and gain insights into social enterprises from a global perspective. And in your final unit, Capstone Experience, you apply everything you have learned and work together as a team to create an advertising campaign for a real client.
Our course is designed and taught by award-winning academics and industry professionals who actively work in the field. With over 25 years of experience as industry pioneers, QUT is proud to have introduced Australia's first advertising course. Our internationally recognized experts have shaped the advertising landscape, and with their guidance and expertise, you'll gain the knowledge and skills to confidently kickstart your career.
As part of our Work Integrated Learning (WIL) program, you'll also have the opportunity to work on real-world projects, engage with industry professionals and complete professional work placements. Experience can make a big difference when entering the advertising industry, and with the real-world client projects in your advertising units and the assistance of our WIL team, you’ll graduate with a portfolio of valuable, real-world experience to impress any potential employer.
Careers and outcomes
QUT's advertising major offers abundant career possibilities across various sectors. Graduates can explore opportunities in advertising agencies, media organisations, corporate settings, non-profit organisations, government institutions, or even with their own ventures. The possibilities are endless, and with our advertising degree, you can feel confident in pursuing a successful and fulfilling career in the exciting world of advertising.
Possible careers
- Account executive
- Brand consultant
- Copywriter
- Creative director
- Digital marketing specialist
- Media & channel planner
- Paid social media lead
- Search engine optimisation specialist
- Social media manager
- Strategic planner
Your actual fees may vary depending on which units you choose. We review fees annually, and they may be subject to increases.
2025 fees
2025: CSP $17,300 per year full-time (96 credit points)
2025 fees
2025: $35,800 per year full-time (96 credit points)
2024 fees
2024: CSP $16,300 per year full-time (96 credit points)
2024 fees
2024: $33,700 per year full-time (96 credit points)
Student services and amenities fees
You may need to pay student services and amenities (SA) fees as part of your course costs.
HECS-HELP: loans to help you pay for your course fees
You may not have to pay anything upfront if you're eligible for a HECS-HELP loan.
You can apply for scholarships to help you with study and living costs.
QUT Excellence Scholarship (Academic)
QUT's premier offering for students with outstanding academic achievement.
- Scholarship eligibility
- Academic performance
Faculty of Business and Law Excellence Scholarship
A scholarship for future undergraduate students who want to study business, property economics or law.
- Scholarship eligibility
- Academic performance
Laurie Cowled Indigenous Scholarship for Business Students
A scholarship for future and current Indigenous female students enrolled in undergraduate or postgraduate studies in business.
- Scholarship eligibility
- Indigenous Australian; Struggling financially; Women
QUT Elite Sport Scholarship
QUT's premier offering for students with outstanding sporting achievement.
- Scholarship eligibility
- Sporting excellence
QUT Budding Entrepreneur Scholarship
A scholarship for innovative individuals who are engaged in their passion for entrepreneurial action.
- Scholarship eligibility
QUT Real World International Scholarship
A scholarship to cover tuition fees, with eligibility based on your prior academic achievements.
- Scholarship eligibility
- Academic performance
QUT courses for you
Like to save your courses?
Please enter your first name and email so we can save your courses for you