Bachelor of Business (Advertising)

Advertising is everywhere you turn, whether you're browsing social media, using search engines like Google, streaming your favourite shows, driving past billboards, or even tuning into podcasts. Advertising promotes products and services, generates awareness, attracts customers, boosts sales, and have the capability of creating a lasting impact. If you possess a creative spirit, an analytical mind, a desire to harness technology and a flair for out-of-the-box ideas, consider a career in advertising.  

In this course, you will develop a comprehensive understanding of the fundamental advertising principles and strategies. You will learn how to optimise the digital environment, navigate widely used platforms, and effectively apply branding and marketing communication techniques. Moreover, you’ll explore the fundamentals  of consumer behaviour, market research, and ethical marketing considerations and gain insights into social enterprises from a global perspective. And in your final unit, Capstone Experience, you apply everything you have learned and work together as a team to create an advertising campaign for a real client.

Our course is designed and taught by award-winning academics and industry professionals who actively work in the field. With over 25 years of experience as industry pioneers, QUT is proud to have introduced Australia's first advertising course. Our internationally recognized experts have shaped the advertising landscape, and with their guidance and expertise, you'll gain the knowledge and skills to confidently kickstart your career. 

As part of our Work Integrated Learning (WIL) program, you'll also have the opportunity to work on real-world projects, engage with industry professionals and complete professional work placements. Experience can make a big difference when entering the advertising industry, and with the real-world client projects in your advertising units and the assistance of our WIL team, you’ll graduate with a portfolio of valuable, real-world experience to impress any potential employer.  

Careers and outcomes

QUT's advertising major offers abundant career possibilities across various sectors. Graduates can explore opportunities in advertising agencies, media organisations, corporate settings, non-profit organisations, government institutions, or even with their own ventures. The possibilities are endless, and with our advertising degree, you can feel confident in pursuing a successful and fulfilling career in the exciting world of advertising.